We exist to connect marketing to revenue
Founded in 2018 at Campus X, Sofia — one of the first companies there. Now a ~50-person team across Sofia, Ruse, and Blagoevgrad, serving growth-stage and enterprise B2B tech companies worldwide.
Pipeline-driven isn't a tagline. It's how we work.
Most agencies optimise campaigns. We optimise systems. The difference? Campaigns generate metrics. Systems generate pipeline.
Every engagement starts with one question: what does your board need to see? The answer is almost never 'more impressions.' It's pipeline contribution, cost per opportunity, and marketing-sourced revenue.
We built our team, our tech stack, and our processes around that answer. From server-side tracking to CRM integration to offline conversion data — everything we do is designed to connect marketing activity to revenue outcomes.
That's why we're rated 4.9/5 on G2 with 35+ reviews. Not because we're the cheapest or the flashiest — but because our clients can finally prove marketing's value to the board.
The people behind the pipeline
Zoran Arsovski
CEO & Managing Partner
Built VertoDigital from day one at Campus X. Ecosystem builder, angel investor, and pipeline obsessive.
Ivailo Shipochki
Partner, Head of Paid Media & SEO
Runs both paid and organic practices. Thinks in funnels, measures in pipeline.
Yasen Lilov
Partner, Head of Data & Analytics
Builds the measurement systems that make pipeline attribution possible.
Bilyana Katmarova
Partner & CFO
Keeps the machine running. Finance, ops, and the discipline behind profitable growth.
Rumyana Kercheva
Director, Advertising
Leads campaign strategy and delivery across LinkedIn, Google, and Meta.
How we work
"Yes, and" Mindset
Build on ideas, don't shut them down. Small improvements compound.
We Explore
Growth is the compass. Failures are stepping stones, not roadblocks.
We Shine
Everyone has the opportunity to be the author of their own success.
We Create Value
Vanity metrics stay behind. Focus on real goals and revenue outcomes.
We Share
Open communication. Feedback flows both ways, from newest to most experienced.
We Care
Well-being is a lifestyle. We respect the whole person, not just the professional.
We Get It Done
Deadlines are promises. Attention to detail in everything we deliver.
4.9/5 on G2 — 35+ reviews
"VertoDigital transformed how we think about marketing measurement. They're not just an agency — they're an extension of our team."
"For the first time, we can show the board exactly how marketing contributes to pipeline. The data infrastructure they built is a game-changer."
"Other agencies showed us clicks and impressions. Verto showed us pipeline. That's why we stayed."
"The combination of paid media expertise and data analytics is what makes them special. Every recommendation is backed by pipeline data."
Part of the ecosystem
We're part of Sofia's tech ecosystem — not just working in it. From Campus X to AUBG to Eleven Ventures to Endeavor, we believe in building connections that create value for everyone.
Through VertoTalks, our event series, we bring together marketing leaders, founders, and operators to share what's working in B2B growth. No fluff — just real conversations about pipeline, measurement, and revenue.
Ready to tie your marketing to pipeline?
Book an intro call. We'll diagnose your funnel and show you where the pipeline is hiding.
Let's Talk Pipeline